Alchemy
Our design approach for Alchemy was all about balance—merging wellness with luxury, tradition with innovation. Just as alchemists transform base metals into precious gold.
Our design team transformed abstract concepts into tangible brand assets that communicate AHH's unique position in the hospitality landscape.
Date
May 2024
Role
Art Direction, Branding, Corporate Identity
Project
When Alchemy Hospitality Holding approached us, they had the vision—we brought the magic. Our team crafted their entire brand identity from scratch, transforming raw concepts into a cohesive luxury hospitality brand that shines.
Design Philosophy
Our design approach for Alchemy was all about balance—merging wellness with luxury, tradition with innovation. Just as alchemists transform base metals into precious gold, our design team transformed abstract concepts into tangible brand assets that communicate AHH’s unique position in the hospitality landscape.
Results Spotlight
The result? A brand identity as distinctive as Alchemy itself—one that stands out in the competitive hospitality market while authentically representing their core values of sustainability, wellness, and cultural authenticity.